After evaluating other offerings in the marketplace, I’ve lowered my initial page fee and per page fee. I also added a minimum project size. Check out the details here.
After careful thought, we’re removing all commodity based pricing from our services for the time being. CSS Sage services are being offered by the hour or as a project based quote. Visit the CSS Sage Site.
January 19th, 2008
Russell Taylor of cssmenumaker.com. The purpose of the site is to provide a library of CSS Menus that webmasters can customize and download. In order to jump start the site and increase the library of available menus he is holding a Menu Making Contest. The grand prize is a free iPhone to whoever submits
the best menu design! Learn more.
September 17th, 2007
Looking for free & open source design tools, advice, and design resources? Design Vitality has published, “The Open Source Web Design Toolbox: 100 Tools, Resources, and Template Sources.” I recommend taking a look.
July 19th, 2007
On occasion I get asked questions about HTML design techniques and technical constraints. The bottom line is that keeping it simple and using a proven email broadcasting provider is key. Some very smart people have researched HTML email design guidelines and their advice should also be considered. I found this carefully written post via Roger Johansson’s blog, 456 Berea Street.
8 comments July 10th, 2007
These guys pulled together most of the current information on CSS tools, tutorials, templates, and more in and excellent CSS beginner’s guide. Take a look if you’re just beginning Web design.
June 4th, 2007
A new payment option available to allow customers to pay off line by sending a check. The risk is absorbed by the Bill Me Later service. This may be appreciated by risk averse customers. If you’re using this service and have any feedback as to how it has affected your business, please let me know.
1 comment May 24th, 2007
How can a business thrive in a culture based on immediacy and interaction rather than the hierarchy and order that used to characterize company-client relationships? An interesting powerpoint presentation by Lane Becker and Thor Mulle provides some food for thought.
May 9th, 2007
“175 professional suggestions, tips and ideas from some of the best web-developers all around the world.”
I found this practical and instructive article on Web design tips and techniques from respected designers via Roger Johansson’s excellent blog.
1 comment April 29th, 2007
The Logo Blog has a post with some logos that are truly outstanding in design concept and execution. Some of them I see every day without giving thought to what went into their creation. Take a look at the logos.
April 25th, 2007
Attitudes Towards Web Based Marketing Strategies
Let’s face it, most of us are followers. As such, our ideas are a reflection of our associates. Nowhere does this seem to be more true than in our attitudes and behaviors related to advertising and marketing initiatives. So what are the trends in attitudes towards Web based marketing these days? I’ll make some observations based on my experience, and welcome you to contribute to the discussion.
Mediocre: It seems to me that most “normal” (companies outside of new media) small medium size businesses view online marketing as something that, like newspaper advertising, must be done but cannot be expected to produce results. These companies half-heartedly use a small portion of their budget to maintain a neglected Web site and may spend a small amount on mis-managed pay-per-click campaigns. As expected, they get no little or no return on their investment.
Zealots: A less common and more transient group of businesses are searching for a magic bullet. This group spends a great deal of money buying links from Web sites, running poorly conceived pay-per-click campaigns that direct large amounts of traffic to a single landing page that doesn’t continue the conversation started by their pay-per-click ads. They also keep an eye out for the latest trends and adopt them all, one by one. This group gets some results, but because they are frenetic in pursuit of a magic bullet, their ideas are never fleshed out. The return rarely pays for the investment.
Let’s face it. I’m over generalizing. Nobody really fits into a “camp.” At least only a few. I’ve taken both approaches mentioned above. I’ve gotten both manic and discouraged about online marketing. Is there a better way?
I think so. Here are a few components of a successful online marketing strategy:
These ideas are a start towards a coherent online marketing strategy. Do you have any to add? Please comment below.
April 24th, 2007
CSS Web design, e-commerce Web design, and internet marketing issues from the desk of Harvey A. Ramer at Design Delineations.
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