Customer Feeback Solution ala myStarbucksIdea.com
July 21st, 2008
I did a bit of research today regarding a way to solicit suggestions from customers the way that Starbucks has done with myStarbucksIdea.com. Though the reviews of that site have been a bit mixed (suggesting that authenticity is lacking), I think most marketers agree that the general idea is sound. Engaging customers in improving a company, product, or organization is what it’s all about.
So, how can I harness that power for other clients. Back to my research. I found a promising new web site called UserVoice that provides a free hosted feeback platform that allows a company to suggest possible product or service enhancements, solicit new ideas, and capture feedback on those ideas. At first glance, it looked a bit too good to be true, but further investigation has left me very hopeful that it will work for more than just one client.
Have you used UserVoice? What’s your opinion on their product, and on that method of engaging users in improving a company, product, or service?
Entry Filed under: Internet Marketing
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4 Comments Add your own
1. marcus | July 22nd, 2008 at 3:55 am
Thanks Harvey -
We’re very pleased you like our service. If we can be a help to you, let us know.
Marcus
UserVoice.com
2. Harvey Ramer | July 23rd, 2008 at 11:17 am
My test implementation of UserVoice is at feedback.designdelineations.com please stop by to check out how it works.
I also added the blog widget to this blog (check out the right hand column) and the feedback tab to my company web site.
3. Samreen Soomro | August 16th, 2008 at 3:45 am
Its always a good idea to get feedback from your customers. If you don’t listen to what your customers want, you will eventually have to close down your business. I have not used UserVoice yet, but it certainly seems like a good idea.
Thanks for sharing.
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4. UserVoice vs. Get Satisfa&hellip | November 1st, 2008 at 3:45 pm
[...] I wrote an article about UserVoice (http://www.uservoice.com), a user feedback collection tool. UserVoice helps business owners [...]
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