Customer Feeback Solution ala myStarbucksIdea.com
I did a bit of research today regarding a way to solicit suggestions from customers the way that Starbucks has done with myStarbucksIdea.com. Though the reviews of that site have been a bit mixed (suggesting that authenticity is lacking), I think most marketers agree that the general idea is sound. Engaging customers in improving a company, product, or organization is what it’s all about.
So, how can I harness that power for other clients. Back to my research. I found a promising new web site called UserVoice that provides a free hosted feeback platform that allows a company to suggest possible product or service enhancements, solicit new ideas, and capture feedback on those ideas. At first glance, it looked a bit too good to be true, but further investigation has left me very hopeful that it will work for more than just one client.
Have you used UserVoice? What’s your opinion on their product, and on that method of engaging users in improving a company, product, or service?
3 comments July 21st, 2008
