HTML Email Design Advice
July 10th, 2007
On occasion I get asked questions about HTML design techniques and technical constraints. The bottom line is that keeping it simple and using a proven email broadcasting provider is key. Some very smart people have researched HTML email design guidelines and their advice should also be considered. I found this carefully written post via Roger Johansson’s blog, 456 Berea Street.
Entry Filed under: Internet Marketing, Signposts
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8 Comments
1. web dezigner | July 13th, 2007 at 11:05 am
it is a must that the design be simple for you to handle your site better , people come for content.
2. web dezigner | July 13th, 2007 at 11:07 am
thanks for the email guidelines very usefull
3. webtech | July 30th, 2007 at 2:43 pm
Although text emails are plain and downright ugly, they
still covert well. I give a summary of the content and
link to the online, pretty version of the newsletter or blog.
Tnanks for the info..
4. Harvey Ramer | July 30th, 2007 at 2:54 pm
Anyone know of any systematic testing comparing text vs html email conversion?
5. RedHat39 | September 16th, 2007 at 10:36 pm
With most of todays email client programs they can detect a URL in a text email and make the a clickable link. So I’m not sure that using HTML format is really an advantage when sending out an autoresponder series of emails.
Add that more AOL readers will be able to see your text email and I think plain text is still the way to go these days.
6. Harvey Ramer | September 16th, 2007 at 10:41 pm
Yes, plain text has fewer technical barriers and as such makes a very powerful tool. However, HTML email allows you to embed images and use attractive layout options …. Doesn’t the graphic impact of HTML email make it a better marketing tool for e-commerce?
I understand that autoresponder messages are fine as text as they are usually focused on communicating ideas or information products, not selling physical products.
7. KindHOST Web Design | January 18th, 2008 at 3:34 am
If you use mime types you can send HTML and text all in one email. That way the outlook and gmail people can get HTML and the linux and mailwasher people can see their text.
Trey
8. Harvey Ramer | January 18th, 2008 at 12:41 pm
Trey, that’s a good point. Using text only is simpler though. Of course good email broadcasting services help you create both versions of the email (text/html). Does anyone know if including both versions makes a message more likely to be marked as spam or not be deliverable for some other reason?