5 Reasons to Email Your Past Customers
June 11th, 2007
- One-to-one conversation is one of the most powerful forms of communication. Email messages can be personalized easily to tap into relationship building potential. Email remains a dominant form of communication on the Web.
- Email can renew customer relationships. Customers who have forgotten about your business, or who have stopped visiting your Web site because it never changed can be enticed to return. Do you have a long list of dormant customer names and email addresses? Sending a special offer or newsy blurb about what’s happening with your business may be exactly what you need.
- Broadcasting a professional email message is almost free. It’s worth taking a risk when the stakes are low.
- Email messages generate an immediate measurable response. Good email broadcasting services provide statistics about open rates and link clicks that can help you estimate the effectiveness of your email design, content, and delivery.
- Email marketing requires less frequency than content publishing strategies. In fact, email marketers should beware of sending a message without a compelling message. If you aren’t sure why you are sending the message, imagine how your recipient will respond.
Entry Filed under: Internet Marketing
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2 Comments
1. KindHOST Web Design | January 18th, 2008 at 3:36 am
Great Advice. What do you recommend for a mailing program if you want extensive personalization of your outgoing mails? I use windows at home and PHP on the server.
Trey
2. Harvey Ramer | January 18th, 2008 at 12:38 pm
I personally like Vertical Response for its pricing, monitoring tools, and flexibility though there are very many good choices for email broadcasting. In addition, e-commerce tools like Zen Cart have built in email broadcasting tools that will do the job though they’re a bit more limited. The benefit of having them integrated into your customer database may outweigh the limitations of their monitoring tools.