Get Qualified Leads to Your Web Site: Write a Squidoo Lens

April 21st, 2007

Squidoo offers an exciting set of tools to help novice Web site owners and writers get their ideas in front of a broader audience. If you have a well developed concept that you want to share with the world and an offer on your Web site that you want to promote, Squidoo will give you plenty of room to pull together resources and show your expertise.

And here’s the good part … When you get traffic to your site from your Squidoo Lens, you can be sure that those visitors are interested in your offer. In general, they will fall into two camps: Prospective Customers, and Interested Competitors. Your chance of gaining a new customer from this group of visitors is much higher than general search engine traffic.

Give yourself several hours to repurpose writing you’ve used elsewhere or create new content, pull together a list of links to resources you think will add value, and you’re on your way to a decent Squidoo Lens.

Have fun testing Squidoo as a marketing tool and let me know how it works out for you. Also, don’t forget to tell others about your Lens. Mine is here.