How To Get Paying Customers from Search Engines
December 30th, 2006
According to Wordtracker.com, one secret to getting more purchases from your Web site visitors is to target more specific search phrases. This strategy assumes that a potential customer who searches for a product or service with more specificity is closer to making a buying decision. The good news is that it is much easier to rank well in search engine results for highly specific phrases.
Be careful not to go overboard with this strategy though, because you could get so specific your customers never find you. A mix of highly specific and more general key phrases seems best.
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1 Comment
1. robstroy | January 23rd, 2007 at 10:15 pm
Aside from wordtracker, you can also try the KeywordDiscovery.com keyword research tool which offers a free trial and similar (monthly and yearly) subscription options like WordTracker. Key difference is that KeywordDiscovery has a much larger keyword database and provides historical data for the past 12 months for every keyword.