Design Notes: A CSS Web Designer’s Blog

How To Get Paying Customers from Search Engines

According to Wordtracker.com, one secret to getting more purchases from your Web site visitors is to target more specific search phrases. This strategy assumes that a potential customer who searches for a product or service with more specificity is closer to making a buying decision. The good news is that it is much easier to rank well in search engine results for highly specific phrases.

Be careful not to go overboard with this strategy though, because you could get so specific your customers never find you. A mix of highly specific and more general key phrases seems best.

1 comment December 30th, 2006

Saint Lawrence Chocolates Opens and Launches a New Web Site

St. Lawrence Chocolates opened in Potsdam recently, and has been so busy that the staff are burning the midnight oil to keep the custom chocolates they create on the shelves.

As a small part of their launch, I have had the privilege of installing and customizing a Zen Cart shopping cart and creating a new Web site for their business. There is still work to be done on the site; only a few products are listed yet, but it’s worth looking at the Web site and keeping an eye open for new products as they’re added.

The modified Zen Cart ecommerce system has several modules installed and is customized to use search engine friendly urls for the product catalog. Hopefully, this will help St. Lawrence Chocolates get some relevant targeted search engine traffic. Time will tell.

1 comment December 17th, 2006

St. Lawrence University’s Richard F. Brush Art Gallery Web Site Redesign

I recently completed work on a new Web site for the Richard F. Brush Art Gallery with the goal of making the site more easily navigated, maintained, and archived. In the next week or so, I’ll have a press release ready, but I wanted to get the word out.

2 comments December 17th, 2006