Search Engine Optimization An Hour A Day: Book Review
Do you want to improve your Web site’s search engine results rank but feeling intimidated by the complexity of Search Engine Optimization and confused about where to begin? If so, Search Engine Optimization An Hour A Day may be exactly what you are looking for to help you get started. Where other books offer facts, tips, and conceptual background, this volume offers simple tasks that demonstrate the core principles of SEO.
The authors, Jennifer Grappone and Gradiva Couzin, introduce SEO objectives a week at a time and break each objective into goals and tasks that can be easily understood and completed each day. Written with clarity and detail, the book leaves little room for confusion about what you can do to improve your Web site’s rank in the search engine results pages.
One of the most valuable sections of this book discusses team building in a company or organization with competing departmental agendas. In detail, the authors present proven methods for communicating the benefits of SEO in language that reflects the priorities of the Webmaster, programmers, marketing department, graphic designers and more. If you need the help of others to improve your Web site, you’ll find this chapter on team building invaluable.
Topics covered in Search Engine Optimization An Hour A Day include:
- determining business goals for your Web site
- creating an SEO plan
- getting your team on board
- selecting keywords for your Web content
- increasing the visibility of your Web site by link building
- implementing a pay-per-click (PPC) campaign
- understanding and using Web site analytics to understand your Web site traffic
- writing monthly and quarterly SEO reports
This book is an excellent resource for task-oriented realists who want to find a way to improve their Web site’s search engine rank. If you already understand the basics of SEO, you may become frustrated by the pace of progress through the book. If so, don’t forget that you can proceed at any pace and that you may find gems that make the format worth reading. For beginners, the daily task format makes SEO easy to understand and, more importantly, easy to put into practice. No implementation details are left unaddressed and the companion Web site features a full array of documents to track Web site changes, keywords, pay-per-click campaigns and link request letters.
I recommend Search Engine Optimization An Hour A Day for anyone interested in Search Engine Optimization and new to the concept of improving search engine results by optimizing content, especially if your organization or business structure will require you to build teams across deparmental structures.
Product Details
- Authors: Jennifer Grappone and Gradiva Couzin
- Hardcover: 318 pages
- Publisher: Sybex (Wiley)
- ISBN: 0471787531
- List Price: $29.99
- Buy the book on Amazon
Related Resources
- The book Web site: www.yourseoplan.com
- Search Engine Watch
- High Rankings
- ClickZ News
- SEOmoz
- Aaron Wall’s Blog
- Matt Cutts’ Blog
- Pro Blogger
- Jim Boykin’s Blog
1 comment August 9th, 2006
