Survey Results: Valuable Content is Key for Web Site Success

June 22nd, 2006

Though the response to this poll was not unanimous, most respondents felt that content is the most important factor to a Web site’s success. One weakness of this poll is that it did not define success or the type of Web site in consideration.

I have seen Web sites that seem to function very well as sales tools for design companies and yet they feature very little text content, focus on graphics and generate traffic by word of mouth. For Web sites such as these, design is of utmost importance.

For the lion’s share of Web sites that depend on search engine traffic rather than word of mouth, content is of the greatest value. In fact, it functions as a currency that “purchases” traffic from the many online search portals. For these Web sites, it is truly “publish or perish.”

Which element is most important to a Web site’s success?

* Short Page Load Time: 15% (3)
* Excellent Design: 20% (4)
* Valuable Content: 65% (13)

Total Votes : 20

Entry Filed under: Internet Marketing, Just for Fun