Book Review: Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results

April 24th, 2006

Admittedly, the title of this book feels a bit like hype to me as did much of the content. I feel a bit of queaziness about regarding blogging, a forum for the free and unrestrained expression of opinion, as one more tool for marketing spin. However, I still feel that Blog Marketing is worth repeated reading for the owners of small businesses.

Here’s why: in the new economy of information, content and community are as real a currency as is the US Dollar. Without either of these components, small businesses must spend non-existent capital to generate more-or-less disinterested Web traffic from the pay-per-click services provided by Google, Yahoo!, and others.

While I don’t mean to demean pay-per-click as a marketing strategy, I do acknowledge that it is extremely difficult to run pay-per-click marketing campaigns in a cost-effective way for start-up businesses (which make up most of my client list).

Blog Marketing’s author, Jeremy Wright, is a marketing veteran who points out the latest trends, tools, and tips for creating a successful blog marketing strategy for business. Though almost all of the many examples in this book are drawn from the ranks of big business, most of the principles you will extract from the case studies will apply to businesses of any size.

Blog Marketing covers topics ranging from getting into the blog mindset and how your company can use blogs to using external tools that will help you succeed as a blogging company. For companies with employees that blog, Wright has included a sample blogging policy that will help spur your internal debate and policy formation around this powerful new social phenomenon.

Author: Jeremy Wright
Hardcover: 321 pages
Publisher: McGraw Hill (December 2005)
Language: English
ISBN: 0072262516
List Price: $24.95

Entry Filed under: Book & Software Reviews