Flywheels, Kinetic Energy, and Friction

March 27th, 2006

A great deal of research has been done on shopping cart abandonment. Typically, when a hundred people start buying something online, of those who do not complete the purchase, seventy gave up somewhere while on the shopping cart pages.

Why? Too little energy. Too much friction.

Entry Filed under: Signposts

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CSS Web design, e-commerce Web design, and internet marketing issues from the desk of Harvey A. Ramer at Design Delineations.

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