A great deal of research has been done on shopping cart abandonment. Typically, when a hundred people start buying something online, of those who do not complete the purchase, seventy gave up somewhere while on the shopping cart pages.
Why? Too little energy. Too much friction.
March 27th, 2006
Sandy Maine Marketing Conversation with Harvey Ramer [19.3MB]
Sandy Maine’s Sunfeather Natural Soap Company store and factory (view photos) is located just outside of Parishville, NY along Route 72. Her facility bustles with the production and shipping of bath and body products all year long.
Sunfeather Natural Soap Company has been built over the last 26 years one customer at a time. The small enterprise she started with an idea and $15, the company now boasts more than $1,000,000 in sales each year.
As her company grew, she learned from experience how to develop and manage a micro enterprise. Her company now employs 14 full time and 6 part time workers. Sandy had developed a socially responsible model of operation for her business which takes a holistic view of the “bottom line.” In that spirit, she is having her Web site re-designed and is making an effort to keep it updated. To see the new site, view the slide show images.
Sandy has authored 5 books and done international and domestic consulting in her field. She also helped to form an international trade association for soap makers which enjoys membership of over 800 members. Most importantly, Sandy enjoys the Bus-i-ness of motherhood and family. She is the mother of 4 children ages 2-14.
Sandy has been open to experimentation with marketing and has gleaned much of value to share regarding small business marketing. Enjoy the podcast!
3 comments March 27th, 2006
CSS Web design, e-commerce Web design, and internet marketing issues from the desk of Harvey A. Ramer at Design Delineations.
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