This Gimmick Is DEAD!
All right, I’ve had it. I am now officially tired of being enticed to read articles with titles like, “Is Google Dead?”, “Is Search Engine Optimization Dead?”, “Are Business Blogs Dead?”
A slightly toned down version questions the end of a company or trend in ominous tones … I just can’t resist clicking … “The End of Solution-Based Selling?”
Yes, I am a sucker for controversial ideas, but none of these articles delivered on my expectations! The titles (actually some are real and some fictional) grabbed my attention and clickthrough and the content didn’t even begin to discuss a death or even sickness. More importantly, they rarely actually report on how the trend, company or idea is faring.
At least the title of THIS post is accurate. Using phrases like “The End of …” and words like “Dead” in a title is annoying, and I won’t be a sucker any more.
No more death! I’m just not clicking through.
This gimmick is DEAD!
March 21st, 2006
