Ways to Increase Your Search Engine Visibility - Part 3
In part two of this series, I mentioned taking advantage of the geo-location efforts of the major search engines. It seems to me that the association of a confirmed physical address with a Web site will count favorably. Perhaps moreso in the future.
Today, I want to mention briefly a content strategy that will help to drive traffic to your Web site for targeted keywords that you have preselected. How can this be achieved? By doing effective keyword research, and by carefully crafted content based on themes derived from your keyword research.
But how can you do effective keyword research? Search Engine Visibility author, Shari Thurow, has published an excellent article on this subject. She points to several reliable tools for keyword research. “Many of you probably already use the keyword research tools available at Overture, Google, and Wordtracker. By all means, keep using these tools.”
Creating themed content is not as simple as keyword research. However, using a systematic archiving approach and creating regular content relevent to the keyword themes you have researched will easily begin to return results.
Conceptually, it is not difficult to create articles based on keyword themes, however, it does take work and a commitment to continue developing content. When it comes to search engine results, a large number of pages of related content is very valuable.
February 13th, 2006
