How To Integrate Online and Retail Outlet Sales
February 9th, 2006
A while back I was contacted by a successful retailer about the potential of eCommerce to increase their revenues and strenghten customer loyalty. Since I have a bent towards looking at things as systems rather than as components, I immediately asked questions about the store’s systems for POS and inventory management … ok, maybe I make things too complex …
Here’s where you come in. Are any of my readers using multi-channel eCommerce and bricks and morter retail outlets? What solutions have you discovered to inventory management and eCommerce that have made your job easier?
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1 Comment
1. Harvey Ramer | February 9th, 2006 at 10:48 am
There are two possible solutions of which I’m aware. One is using Microsoft’s Retail Management System with a ready made eCommerce solution like Storefront.
Another is to use a more open source track with the RMS and osCommerce - there are plugins that can help with integration.
Has anyone used either of these approaches and what have you found?