Ways to Increase Your Search Engine Visibility - Part 2
February 8th, 2006
In part 1 of the series on increasing Search Engine Rankings, I talked about an approach that some may consider a bit old fashioned. However, press releases and offline press coverage can be an effective piece of the search engine visibility puzzle.
In this post, I want to point you to a simple way search engines are trying to clean up their listings. Helping them eliminate or lower the visibility of low-quality sites will be to your advantage.
Over the last few months, Yahoo! and Google have both released or upgraded their local search capabilities. While I admit to a bit of hypothesizing here, I believe that a major goal with these tools is to provide a carefully crosschecked means of geolocation. By affixing a physical address to a Web site they can reward companies who have a good record online and actually prove themselves to be businesses that have nothing to hide.
Why is this effective? No one with something to hide wants to expose their physical location to prying eyes. By increasing the page rank of those who participate in the local search results, search engines can increase the probability of higher quality information.
Admittedly, there is a bit of conjecture here, but if you haven’t submitted your Web site to Google Local and Yahoo! Local, don’t wait too long. There’s always more benefit in being among the early adopters.
Entry Filed under: Internet Marketing
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1 Comment
1. Ways to Increase Your Sea&hellip | February 13th, 2006 at 12:12 am
[...] In part two of this series, I mentioned taking advantage of the geo-location efforts of the major search engines. It seems to me that the association of a confirmed physical address with a Web site will count favorably. Perhaps moreso in the future. [...]