Ways to Increase Your Search Engine Visibility - Part 1
February 6th, 2006
Search engines have been getting more savvy about sifting through the content on the internet and finding ways of determining if it is useful content or search engine spam. Determining that you have an active business at a certain location is a primary focus of search engines. One way this can be demonstrated is by generating press coverage.
First, create a press room (a Web repository for press releases), then write press releases, submit them to the press and archive them on your Web site.
Your press release can demonstrate credibility by discussing and linking to the businesses involved or to information regarding your initiatives. Though these news releases boost your credibility with search engines, they also boost your offline credibility by gaining your business coverage in local media. This can help increase your clients’ or customers’ trust level.
For the last few months I have used Kathy Kelly-Ori of Stellar Marketing Solutions for my press releases. She has an excellent distribution network in the Northern New York area.
Tip: Always include your business URL and any links to relevant content in your press release. This will help reporters research the activities of your business.
Related Links:
- Sending Effective Press Releases
- How to Write an Effective Press Release
- Guide to Writing Effective Press Releases
- PRWeb - Electronic Press Release Distribution
Feel free to comment with any publicity initiatives that have worked well for your online business!
Entry Filed under: Internet Marketing
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1 Comment
1. Ways to Increase Your Sea&hellip | February 8th, 2006 at 6:16 pm
[...] In part 1 of the series on increasing Search Engine Rankings, I talked about an approach that some may consider a bit old fashioned. However, press releases and offline press coverage can be an effective piece of the search engine visibility puzzle. In part 2 of this series, I want to point you to a simple way search engines are trying to clean up their listings. Helping them eliminate or lower the visibility of low-quality sites will be to your advantage. [...]