I have been doing quite a bit of reading lately regarding the effectiveness of blogging lately and am doing some very informal research. To determine blog readers’ attitudes about the quality of information on Web logs and their motivation for researching the blogosphere, I’ve posted a poll in my blog’s sidebar.
Just for fun, take the poll and view the results.
February 6th, 2006
Now more than ever, online retailers need to demonstrate credibility and integrity. Public inclination seems to be leaning away from doing business online.
According to John Soat of Information Week, an IBM survey on computer security reveals that people (in this case technical people) are more afraid of online fraud than of being held up on the street.
How can small businesses demonstrate that they are legitimate and have done their best to secure their Web sites?
I’m sure there are many more steps that can be taken to combat the fear of online crime. I’ll share more as I think of them.
Related Links:
February 6th, 2006
Search engines have been getting more savvy about sifting through the content on the internet and finding ways of determining if it is useful content or search engine spam. Determining that you have an active business at a certain location is a primary focus of search engines. One way this can be demonstrated is by generating press coverage.
First, create a press room (a Web repository for press releases), then write press releases, submit them to the press and archive them on your Web site.
Your press release can demonstrate credibility by discussing and linking to the businesses involved or to information regarding your initiatives. Though these news releases boost your credibility with search engines, they also boost your offline credibility by gaining your business coverage in local media. This can help increase your clients’ or customers’ trust level.
For the last few months I have used Kathy Kelly-Ori of Stellar Marketing Solutions for my press releases. She has an excellent distribution network in the Northern New York area.
Tip: Always include your business URL and any links to relevant content in your press release. This will help reporters research the activities of your business.
Related Links:
Feel free to comment with any publicity initiatives that have worked well for your online business!
1 comment February 6th, 2006
CSS Web design, e-commerce Web design, and internet marketing issues from the desk of Harvey A. Ramer at Design Delineations.
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