Planning to Redesign Your Web Site
December 15th, 2005
While I am willing to redesign a Web site any time a client finds it convenient to do so, some planning may help you choose the best time for your project. I’ll keep this short and easy to understand.
Some consequences of redesigning your Web site no matter how well your designer plans and executes the project are:
- Re-orientation of existing customers who have grown accustomed to the status quo.
- Probable search engine results dip for from one week to 3 months, especially on Google’s pages as your new pages are indexed.
- There will be a period of several weeks of bug-testing and tweaking of your Web site post-launch.
Because of these factors, I suggest redesigning your Web site three months before you need the improvements the redesign affords. I often work on much shorter notice, but your stress level and the pressure you experience will be much less with some advance planning. It is always best to redesign a Web site during the off season.
Entry Filed under: Internet Marketing
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1 Comment
1. Harvey Ramer | July 28th, 2006 at 12:31 pm
If you want some advice on planning design, aesthetics, and communicating with your designer, you will find my ebook: A Guide to Creating a Web Site Plan useful.
It is a work in progress, so feedback will be very useful.