Planning to Redesign Your Web Site
While I am willing to redesign a Web site any time a client finds it convenient to do so, some planning may help you choose the best time for your project. I’ll keep this short and easy to understand.
Some consequences of redesigning your Web site no matter how well your designer plans and executes the project are:
- Re-orientation of existing customers who have grown accustomed to the status quo.
- Probable search engine results dip for from one week to 3 months, especially on Google’s pages as your new pages are indexed.
- There will be a period of several weeks of bug-testing and tweaking of your Web site post-launch.
Because of these factors, I suggest redesigning your Web site three months before you need the improvements the redesign affords. I often work on much shorter notice, but your stress level and the pressure you experience will be much less with some advance planning. It is always best to redesign a Web site during the off season.
1 comment December 15th, 2005
