A Simple Web Design Philosophy
September 14th, 2005
Regarding the Purpose of Design
Excellent visual design always serves the message. In most cases, this means that any visual element overpowering type needs to be either eliminated or toned down. If graphic elements are the message, they need to be organized for maximum comprehension.
Therefore, content is more important than design. Good design can clarify a message; bad design obstructs or confuses it. No designer can create a complete message; no design can BE the message.
Regarding the Methods of Design
Design with flexibility. The Web is viewed via many different channels. These include text to speech, cell phones and PDAs, and search engine robots. Intelligent use of CSS can help meet this objective.
Content needs organization and focus. Designing around focused content is less labor intensive and less prone to error. In addition, only a highly focused Web site will rise above the millions of others in the search engine results pages. It is best to figure out who you are and stay on message.
Regarding Teamwork
Planning & consultation is essential. Everything from site architecture to content should be thought about in a team setting before major changes are made. This way, the major stakeholders can be represented in the conclusions reached.
Teams produce superior work. When highly motivated experts collaborate, they bring focus to every aspect of a Web design project. I enjoy the process of creative collaboration immensely.
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