Listening Refines Your Message
September 7th, 2005
Creating a compelling message about your product or service is one of the most difficult challenges any successful business overcomes. It requires a combination of active listening and trial and error. Active listening is empathic identification with the needs of our prospective clients coupled with a willingness to adjust our offerings to meet felt needs. Active listening softens our desire to convince the world that our product or service is perfect as it was initially envisioned.
If our product cannot be changed due to a manufacturing run, we can still listen to objections and change the emphasis of our marketing message to create more value for our prospects. When we view our offerings from our customer’s perspective, we are within reach of crafting a message that effectively converts prospects into customers.
Entry Filed under: Internet Marketing
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1 Comment
1. Abhijit Sukul | September 13th, 2005 at 6:38 am
I just went through this website of a book called http://www.theicecreammaker.com
I feel this book is surely going to add some new dimension to listening to customer . The Ice Cream Maker has been written by world-renowned quality expert Mr. Subir Chowdhury. The main character of the book, Pete is a manager of an ice cream factory and he’s having a tough time there with low sales and other problems. With the help of a mentor, how he fights back by listening to customers, that has been depicted in the book. This book introduces a new concept called LEO—Listen, Enrich and Optimize. It is going to be released worldwide on 4th October 2005.