Archive for September 7th, 2005
The Design Delineations team works with manufacturers, retailers, professional services, tourist agencies and chambers of commerce to develop an effective marketing message and deliver it to their intended audience. We do this by conducting market research and offering experience based advice. You will be well supported as you refine your marketing message and clarify your marketing plan.
Design Delineations offers an online marketing consultation. Whether a formal meeting at your office or a casual chat over coffee, our hour together will be well spent! To schedule a consultation, call Harvey Ramer at 877-572-5911 or use our Become a Client form.
September 7th, 2005
Creating a compelling message about your product or service is one of the most difficult challenges any successful business overcomes. It requires a combination of active listening and trial and error. Active listening is empathic identification with the needs of our prospective clients coupled with a willingness to adjust our offerings to meet felt needs. Active listening softens our desire to convince the world that our product or service is perfect as it was initially envisioned.
If our product cannot be changed due to a manufacturing run, we can still listen to objections and change the emphasis of our marketing message to create more value for our prospects. When we view our offerings from our customer’s perspective, we are within reach of crafting a message that effectively converts prospects into customers.
September 7th, 2005
The days of creating a basic Web site and then sitting back to watch the inquiries and dollars roll in are over forever, if they ever really existed. In order to create revenue, a Web site must now be one important component of a wider marketing strategy that focuses on three elements of marketing success: message, medium (delivery channels), and market.
Once you have created a compelling message, you will be ready to distribute it via the many channels the Web provides along with other traditional media.
September 7th, 2005
About Harvey Ramer
CSS Web design, e-commerce Web design, and internet marketing issues from the desk of Harvey A. Ramer at Design Delineations.
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