Online Marketing Tools
August 2nd, 2005
Advertising
- Google Adwords is a flexible tool that allows business owners to develop highly targeted search engine advertising campaigns and to accurately track results.
- Yahoo! Search Marketing, previously known as Overture, also offers flexible tools for search engine advertising. It is easier to get traffic with Yahoo! but traffic is reputedly not as well targeted as on Google Adwords. This can result in a lower conversion rate.
Customer Relationship Building
- Zoomerang allows business owners to create surveys and broadcast email invitations. Robust response metrics allow you to track the effectiveness of the survey and analyze results.
Entry Filed under: Internet Marketing
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