How to Succeed in Search Engine Marketing Without Trying
High Ranking Pages Are Important
Over my web design career, I have learned the importance of high-ranking search engine results and want each of my clients to succeed in their online business. Since high-ranking search engine results tend to equal high-traffic web pages, I have felt pressure to design pages with the search engines in mind. Of course, I still think there is value in taking the needs of a search engine into account when setting up pages and planning content, but what has changed is my focus. Let me explain.
What Search Engines and People Need
Ultimately, what a search engine needs and wants is not a raft of well-designed pages that carefully target key phrases and words. What search engines and web connoisseurs need is relevant content and current information regarding their topic of interest. After watching successive changes in the leading search engine’s page ranking algorithm change the rank of my carefully crafted SEO friendly pages, I have reached a conclusion to the whole matter. I will design search engine friendly pages, but my clients will now understand that their only chance at being a real destination online is to create and publish (REGULARLY) content relevant to their product or service. In a virtual world that is driven by information, the only sustainable way to succeed is to provide valuable information free of charge.
Giving Information Away
Why should I give away my valuable information? Perhaps this is a question for another article, but let me answer it in part with some examples. If I am a book publisher, I will obviously not want to give away my books. Instead, I could convince my authors to write short articles relevant to their specialty that would enhance their status as authors and heighten interest in their books. If I were a manufacturer, I would not give away my product but would publish articles that enhance my credibility as an expert in the field to which my product pertains.
Let me sum up. One secret to growing, organic, sustainable growth in any online business is its strategy for the cultivation and development of valuable information related to its product or service.
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1 comment April 28th, 2005
